Elizabeth Arden’s ‘From The Desk Of #LizArden’ wins Best in Show at the first Glossy Awards

Elizabeth Arden won Best in Show at the first Glossy Awards tonight, for its multi-platform digital campaign, “From the Desk of #LizArden.” With the campaign, the 107-year-old beauty brand updated its image for the modern customer: For starters, it ditched the “Elizabeth Arden” moniker entirely and added a hashtag. The spot introducing the campaign featured comedienne Chelsea Handler and a bevy of influencers, including fashion icon Iris Apfel, DJ Mia Moretti and style blogger Gabi Gregg, aka Gabifresh.

See the full list of the night’s winners here.